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TIME: Almanac 1993
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TIME Almanac 1993.iso
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010289
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01028900.038
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1992-09-23
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PLANET OF THE YEAR, Page 39The Good News: Osage, Iowa, Counts Kilowatts
The houses and businesses in Osage, a town of some 3,600
people in northern Iowa, seem just like buildings anywhere else
in small-town America. Only a close look reveals the difference.
Examine, for example, the new insulated roof on the local
hospital that shaves utility bills 20%. Or venture into the
basement of Steele's Super Valu grocery to see the wall that
owner Everett Steele built around his cooling compressors to
capture heat, which is then pumped into the store. Osage's
model conservation program saved the town an estimated $1.2
million in energy costs in 1988 and made a modest but
worthwhile contribution toward slowing down global warming.
The folks in Osage save energy the old-fashioned way: they
plug leaky windows, insulate walls and ceilings, replace
inefficient furnaces and wrap hot-water heaters in blanket
insulation. Since 1974, the community has cut its natural-gas
consumption some 45% and reduced its annual growth in
electricity demand by more than half, to less than 3% a year.
Much of the town's energy saving can be traced to the zeal
of Weston Birdsall, general manager of Osage Municipal
Utilities. Looking back to 1972, when he took over the utility
company, Birdsall recalls, "That's about the time OPEC reared
its ugly head. We had to do something." Birdsall preached
conservation door to door, offering to give every building a
free thermogram, a test that pinpoints places where the most
heat is escaping. More than half the town's property owners
accepted the offer.
Birdsall's conservation campaign still flourishes long after
similar efforts elsewhere have flagged. The utility recently
decided to give customers $15 fluorescent light bulbs, which use
far less energy than incandescent models. While Birdsall's
strategies are based on simple, widely known techniques, few
cities or towns apply the methods as diligently as Osage does.
"Why aren't more people doing this?" Birdsall asks. Maybe more
of them will if they come to realize that conserving energy not
only saves money but also helps save the environment.